Using in-play betting odds feeds you can get the instant updates of LIVE signals and betting odds of in-play (LIVE) matches. Live betting odds and signals should be processed programatically before they can be visualized or integrated into the sportsbook software.
Client software has to programatically subscribe to event(s), which are available int the list of the available LIVE events, and after successful subscription we transfer the instant changes of that event to the caller.
There is practically no delay as we compile the live betting odds in more efficient way than the ordinary internet browsers do.
The communication is organized through the streaming sockets. The underlying live betting odds and signals are available in JSON and XML formats. With use of streaming sockets we significantly increase the effectiveness of the live betting odds and signals delivery.
The feeds of LIVE betting odds and real-time signals may be used for the following purposes:
As an example you can see our trading software tools, which on the one hand is using the signals to generate betting odds, and on the other hand IS using the real-time betting odds to calibrate the mathematical engine with global betting odds during the in-play matches.